Fabric, Thursday 12th March 2015
Suitably titled 'Super Bold Max', this event hosted by Glug London, promised talks from talented designers, media professionals and demos. The event was split into two rooms and we chose the one with talks from Hirsch & Mann, Tech Will Save Us and finally Shed Simove.
The most inspirational and enlightening talk was by Daniel from Hirsch and Mann. He spoke about his company's process, which is broken down into five steps: Purpose, Opportunity, Prototype, Make and Learn. The Purpose stage involves figuring out what the client really wants through workshops and ultimately rewriting the brief. Opportunity is the concepting stage, Prototyping and Making are the production stages and the final stage is where you figure out what you learned during the project.
He presented several of his team's most recently completed projects. One of which was the 'Discovery Wall' for the Belfer Research Center in New York. This wall is made up of thousands of lenses and LCDs that produce digital artwork that reveals itself in three levels; looking through the window, from inside the foyer and an extreme close up view. There is an interesting point there about creating a permanent piece of digital artwork.
He also introduced Tech Will Save Us, a really cool project that I will go into in my next blog post.